“Sorrisa Group Inc., a privately held food development company, was
founded in 2017 by Sam Jaafar to develop and deliver exciting, new
private label and national branded food products.”
Created out of a
passion for fun food,
Sorrisa Group Inc. works intimately with food manufacturers to assist
retailers in realizing their unique product ideas. We also develop innovative food products
for our own Heavenfull
brand.
Our first product
Sorrisa is Italian for
“smile” and that’s
exactly the reaction our products inspire from retailers and consumers.
For example, the initial first-of-its-kind food item we developed and delivered was an ice
cream product. It was an
instant success that disrupted the category, expanded sales and margins for retailers, and
had consumers across
North America coming back for more.
What sets us apart
We don’t
produce
“me-too” products
Every food item we develop
is something that
previously didn’t exist in North America.
Exceptional
speed to market
When you have a new food idea you’re excited about, you want to get it into your stores as
soon as possible. We
hear you. The typical industry standard is 12-16 months for a new food item to go from
concept to shelf. Collaborate with Sorrisa Group Inc. and your development and delivering
time will be 4 months.
OUR VALUES
Never believe in
never
Deliver the highest
quality in
everything we do
Always think
outside the box
The Customer is
always first
Take the time to
understand what
the customer wants & needs
Believe in what you
sell
